Leadership

  • "I can’t thank you enough for what I’ve learned..."

    -John Tanner Executive Director Test Sense
  • "The BrandSmart process is perhaps the clearest, most effective way for any organization to improve their ROI on all subsequent marketing communications...Your organization will never be the same again. And that’s a very good thing."

    -Steve Calkins Partner/Creative Director Breeze Marketing
  • "There is no (one) out there that has the creative mind and brand development expertise like Shannon. If you don't believe me, spend 30 minutes with him and you'll agree."

    -Phil Mattia Director of Marketing Dolce International
  • "We...have been very impressed with the way (Shannon) is able to engage every employee he talks with in the process, and pull information and ideas out of each of them that makes the (the process) better. Very personable, creative, and professional."

    --Karen Bruett Director of Marketing CCSSO

BrandSmart is a Proven Process Developed Over the Past 20 Years.

Shannon Carter personally teaches all BrandSmart sessions. He is a 20-year branding and design industry veteran. His work has been recognized by industry publications such as HOW Magazine, PRINT, Adweek, Creative Arts and others. He also has been recognized many times by his peers for his contributions to the branding, advertising and design industry

Mr. Carter is often called upon as a creative industry expert. He is a frequent guest speaker on brand strategy, marketing communications and design. He is often called upon to judge advertising and design competitions for industry publications and associations. Shannon is also a very talented designer and writer, having won over 100 advertising and design awards.
Some of Mr. Carter’s more noteworthy accomplishments include:

  • 2011 HOW Design Conference Speaker and Presenter—Chicago, IL
  • 2009/10 National Committee Seat for Creativity in K-12 Education—Washington DC
  • 2009 HOW Magazine—International Design Judge
  • 2007 Regional ADDY Judge
  • 2006 Local ADDY Judge
  • 2005 Ad Person of the Year—Austin Advertising Federation
  • 2001 Founded Cartis Group
  • 1992 Founded mc2 Creative

Personally, Shannon enjoys a wonderful life in Austin, Texas with his wife and two daughters. He is a competitive soccer player, good skier and a terrible golfer. His hobbies include architectural design, playing guitar and brewing beer.